Jim Arnold: Marketing and Corporate Communications
Marketing that Drives
Strategic Results...

Jim Arnold created this site to provide additional information about his marketing capabilities and to serve-up examples of his strategic and creative work.

Jim is a marketing specialist and innovator in:

• Generating increased levels of business value
• Developing unique go-to-market penetration strategies
• Creating new Web 2.0 and offline sales activation programs to drive incremental revenue
• Establishing brand affinity
• Using marketing analytics to improve planning and ROI effectiveness 
• Building high performance marketing teams that deliver results

He is a high-energy thought leader with executive level experience in:

• Brand management, product marketing, public relations, lead generation, advertising, alliances, analyst relations, Web site development, SEM, SEO, Web 2.0/social media, direct marketing, event management, and research

www.linkedin.com/in/jimwarnold

Push & Pull Strategic Development: To be successful it takes blending the right combination of elements that are strategically aligned with the company’s goals, objectives, business model, competitive landscape, and brand aspirations.